Root On Your School With New College Collection From Moto X

By Megan Weyrauch on March 26, 2014

Photo via http://uwire.com

Forget drowning yourself in body paint for your next big sporting event; support your team instead with a new customizable Smartphone from Motorola’s new College Collection, a range of college-inspired Moto X customization options that allow you to showcase your favorite school colors on your Smartphone.

According to Motorola, this is “really the first customizable Smartphone out on the market.”

An online design studio called motomaker.com allows fans to basically design any kind of phone that they desire in terms of colors, accents and personal inscriptions on the back.

Sports fans can visit the College Collection design gallery to select from pre-configured school color combinations and clear cases with sports logos and team names for up to 40 different schools and counting, according to this press release.

How did Motorola choose which teams to offer?

The College Collection takes 9 base colors and adds to them the combinations that Motorola already offered. According to Motorola, a deal made with the company Uncommon allowed them to focus on 40 different schools.

“They licensed out a bunch of different college schools so that the actual cases could be the logos, you’d have the colors for your school and the inscription of the rally cry … and then the logo on a clear case.”

Not all colors are represented since, according to Motorola, in terms of a manufacturing standpoint “they couldn’t release every single color combination possible, so they looked at the most popular colors across the board and looked at nine that were the most popular and from there based off the colleges that align with that.”

The company looked at the research of the colors that were the most popular in order to start with what they know that people will buy and are building on top of that with the different colleges.

Photo via http://www.motorola.com

Though you may not see your team, there are so many colors to choose from that you can create a combination to still root on your school.

“Whether it’s the exact cardinal for Stanford or the exact blue for UCLA, it could potentially not fit for someone else’s school but there are a lot of combinations that could put together a color set that still reflected your school colors,” according to Motorola.

Motorola is also looking at more colleges to add to case selection and could even expand to professional sports in the future.

According to the press release, a custom Moto X from the College Collection is available starting at the everyday price of $399 off-contract or $49 with a new two year contract. But, good news for you students! If you register at Motorola.com/college with a valid .edu email address you can get an off-contract Moto X for the discounted price of $339.

The College Collection became available on March 7, according to Motorola, before the crazy train that is March Madness started. Check to see if your March Madness team is represented in the collection!

Because students are “always on the go, texting or calling or looking up information,” the key to Motor X according to Motorola is that “you aren’t trading in one for the other; you’re getting that premium Smartphone experience but also are able to root on your school at the same time.”

Get your new customizable phone today and start rooting on your school like never before.

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