Latino Voter Campaign Launch May Spark Change in Midterm Elections

By Brigid McCuen on September 22, 2014

“Exercising our right to vote builds power in the Latino community so that the faces and voices of Latinos are reflected at every level of government.”

Cristóbal Alex, President of the Latino Victory Project, captured a great American truth when he made this statement regarding the importance of representation in the government. In the upcoming midterm elections, voter power and governmental voice has never been more crucial for the Latino community, with immigration reform and other Latino political issues at a political stalemate.

To increase their voice in the government and work toward resolving such issues, 50 Latino groups are launching a nationwide campaign both online and on the ground to capture the value of the Latino vote by pushing voter registration and urging Latinos to get to the ballot box on Election Day.

According to this press release, the campaign consists of “Hispanic Heritage Month of Action,” a national movement with multiple registration pushes in September and October. The movement also utilizes social media and other online tools to reach potential voters, in addition to outreach on the ground to the young Latino population. Influential Latinos like actresses Rosario Dawson, America Ferrera, and Eva Longoria, as well as actor Wilmer Valderrama, are taking part in the campaign.

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The press release also states that this initiative is “the first of its kind to … bring together partners across all industries to put the needs of the Latino community above individual politics.” Pretty cool, huh?

An estimated 7.8 million Latinos will vote this November, compared to 6.6 million in 2010’s midterm election. It sounds like this campaign may really spark change in Washington by reflecting the voices of the Latino people.

Not only does a campaign like this call for political change, but it helps to instill a sense of cultural pride and unity across the nation’s Latino population, which is a critical part of any community.

For more information regarding the national campaign, visit If you’re now motivated to register yourself to vote, visit for information on election deadlines, voting methods and options, and absentee ballot registration.

By Brigid McCuen

Uloop Writer

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