Why 'For a Limited Time Only' Makes Sense

By Maggie O'Shea on February 25, 2013

News: McDonald's Shamrock Shake is Back

Watching Guy Fieri on Diners, Drive-Ins and Drives, I not only found my stomach grumbling, but my mind reeling. With his spiky hair and signature shades, Guy was chowing down on some hush puppies or some deep fried appetizer at a restaurant only open six months out of the year. So for half the year, the community of this East Coast town can enjoy mouth-watering hush puppies and is left puppies-less the rest of the year. Let’s just talk about the possible dilemmas. What if in the middle of December you had an undeniable craving for hush puppies from that specific restaurant? What if it’s your family’s favorite place to celebrate? Why isn’t the restaurant open all year?

So with a question in the back of my mind and desperate for food, I ventured out on High Street in Columbus, Ohio. High Street is literally the mall of fast food in Columbus. If you’re feeling a sandwich, it’s got two Jimmy Johns and a 24-hour Subway. If you’re craving Mexican, there’s the always-popular Chipotle and a relatively new Qdoba. If you’ve got a sweet tooth, don’t fret; High Street’s got you covered. It’s honestly a magical place for your stomach.

So after passing restaurants I have frequented too many times, I saw the Golden Arches of McDonald’s. I’ve probably become immune to the allure of the Golden Arches, but I caught sight of something green that really caught my attention. We’re in the trenches of February, but the Leprechaun is making his presence known early this year. The Shamrock Shake is back and making its presence known.

McDonald’s minty vanilla milkshake with its alluring green tint is back in my life and I am truly loving it. With my Irish heritage, I look forward to St. Patrick’s Day every year, but I start getting excited months before March solely for the Shamrock Shake. There is something special about the frothy shake, something not replicated in other milkshakes. Maybe it’s simply the Irish green, or maybe it’s the vanilla mint mix, but it’s something I look forward to every year. It reminds me of the anticipation I feel throughout the Christmas season.

My favorite day of the year is arguably Christmas Eve. With visions of sugarplums dancing in my head that night, I am filled with excitement. Waking up the next morning, after gifts have been exchanged and presents have been unwrapped, there is always a weird sadness with the knowledge that the Christmas season is coming to a close. When December 26th rolls around, the countdown to Christmas and anticipation begins again. If every day were Christmas, you would simply lose all those feelings of anticipation and excitement.

So as I chug my first Shamrock Shake of 2013, it dawns on me how special this one milkshake is to me. I even take a picture and text it to way too many people. The downside is that the thrill and anticipation has kind of faded away. I will no longer take pictures of every Shamrock Shake I drink during its limited time at McDonald’s. Part of loving Shamrock Shakes comes with the wait and anticipation of it coming back. With seasonal restaurants, milkshakes, and Christmas, there is an anticipation you wouldn’t feel if every day were Christmas. So McDonald’s Shamrock Shake coming back in February may decrease the anticipation a little bit for the actual milkshake, but it’s still getting me pumped for St. Patrick’s Day.


By Maggie O'Shea

Uloop Writer

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